Prompted by a customer some time ago, I watched Moneyball for the first time on Saturday. This article reflects on the Moneyball story of Billy Beane and the 2002 Oakland A’s to argue that enterprise sales teams are often measuring the wrong things, arriving too late, and consuming pursuit resource on opportunities they had little realistic chance of influencing. It introduces Contextual Account Targeting, CAT, as a more precise way to identify not just who to target, but why now and how to engage.